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Blogging is the art/science of creating online video content with the purpose of promoting you, your business, and your google rankings.
There are two different types of blogs.
A blog is created to promote a specific industry, with the intention of posting that blog on sites such as Ezine, Youtube, How To and more, heavily tagging those video blogs and having them come up when people type matching key phrases into a search engine. This works two ways. It creates awareness for a particular aspect of your industry, and it creates a “quality backlink” to your site which promotes traffic and an enhanced profile on google rankings.
Here's an example:
Your company creates window caulking. You create a video blog promoting the importance, and money saving features of caulking all your windows and doors. Inside that video article is a backlink leading to your site.
You realize the power of the web, and video, and have committed to creating online video messaging and commercials the promote you and your business on your website and on various video sharing sites like VideoJug and Youtube.
Business Specific videos are varied. You could have a video of one of our professional talent walking on to your web page and welcoming visitors. You could greet visitors with your own personalized, branded greeting. You could create a variety of individual videos that explain various aspects of your business or service.
We’re in a video generation. Over 80% of web visitors regular click on video links to learn, be entertained and gather content. And when it comes to online video, video enables you to sell your business or service in a more effective way. And it greatly enhances your company’s position on google rankings.
Absolutely. Google owns YouTube. Because Google owns YouTube, videos originating from the site rank very high in the search engines. Google uses a highly-guarded, secret algorithm to determine the ranking of YouTube videos similar to the one used for Web page ranking. This system determines the authority of a video channel or Web page. The higher your YouTube video is ranked, the higher its authority and the higher it will appear in a key word search.
The most important rule, create meaningful content. Ensure it’s well written, as concise as possible, and relevant to your target audience.
The first step is to perform some key word research to determine how people search for the content in your video.
Then, search on YouTube using these key words.
Look at the highest ranking videos that come up and note the key words used and other content on their channel page.
Leave meaningful comments on these channels. This will create YouTube back-links to your YouTube video channel, thus increasing your video’s exposure and popularity.
Using social networking platforms effectively to promote your business requires constant updating and promotional activities. It can add up to many hours of work outside of core business operations, but when done properly, the value added in the form of brand awareness and authority are priceless.
Not really, but it does involve research to ensure you choose the proper key word groupings and descriptions as compared to your competitors. One of the common mistakes is to load a video with little or no tagging, leaving the video on an island waiting for visitors to stumble into it.
Extremely important. This is an age of immediacy. People will give your video about 10 seconds before they determine it’s taking too long to “get there”. Your writing needs to be focused and concise and you need to ensure your video is respectful of the viewers time. Long, rambling video messaging not only sees great viewer drop off, it can be counter productive to your brand leaving the viewer with an annoyed feeling.
I think you know our thoughts on this already. But good for you for clicking on this one. And we’ll be completely honest. “Gorilla run and gun video” has its’ place. People can often appreciate the primitive nature of a video with simple, and seemingly spontaneous production values. It seems more real, more from the heart. However, many of the more successful run and guns are also extremely well planned to capitalize on this sentiment, while still creating an efficient, targeted message.
Our feeling is, anything that has your corporate presence attached to it, needs to be carefully strategized and visually branded; even the “off the cuffs”.
Simply look your best and wear what's appropriate to your viewing audience and target market. Just be mindful of the background. To make sure you stand out wear clothing that contrasts with what's behind you. As well, if you're filming a green or blue screen shoot, don't wear green or blue as those colours will be removed in the editing process.
They are two different approaches. And there's no right or wrong answer. The full body has more production values and generally involves cutting to the head shoulders view once you've established. Remember that eye contact is very important and if time or budget restraints are in place, opt for a closer angle on your face and eyes.
At SocialVideoWizards we prefer a more structured approach. Writing scripts ahead of time and using a teleprompter is preferred. But we coach clients and talent to be as natural as possible and rehearse a few times. If it's important enough to put into a video blog, it's important enough to run through it a few times prior to recording.
For our Answer Edit technique, it's all discussed previously, but spontaneously shot once the camera is rolling. The editing becomes the key for this method.
With our Script Writing suite, we ask pointed questions and give examples so you don't stray too far off the course.
Keep in mind you may want to consider a top level theme and a series of blogs supporting that top level theme. For example, if you're a realtor you may want to do an entire series on the importance of Staging and have a series of blogs that show various separate staging examples throughout the house.